Turn It Up: How the Right Amount of Ambient Noise Increases Creativity

Turn It Up: How the Right Amount of Ambient Noise Increases Creativity

Background noise creates a distraction, but balance is key. A moderate level of background noise creates just enough distraction to break people out of their patterns of thinking and nudge them to let their imagination wander, while still keeping them from losing their focus on the project all together. This distracted focus helps enhance your creativity.

99U Music Mixes — If you’re too used to your iTunes tracks or Pandora stations to let them be background noise, try these playlists: Each one is curated around a different theme for easy selection based on where you are and what you need to get done.

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