Happiness Means Creativity: One Company’s Bet On Positive Psychology

Happiness Means Creativity: One Company’s Bet On Positive Psychology

Rather than just fix what’s ailing you, positive psychology looks to actively improve individual and organizational well-being. Here’s how Havas Worldwide is working to build a happier, more resilient–and ultimately more creative–workforce.

“Advertising is a business built on developing ideas where 80% of those ideas will end up cut,” Lidstone observes.

“This makes it a tough environment to work in, made tougher still by economic conditions and a rapidly changing media landscape. The net effect can be greater stress, which is why resilience is an increasingly important factor for success.”

“The notion that 40% of your brain can be trained to adapt is an interesting one. Another selling point for me is that a liberated mind in a more confident and secure individual is more likely to feel free to express itself in different, innovative, and ultimately more creative ways.”

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