Engagement Advertising: The Future of Brand Advertising?

Engagement Advertising: The Future of Brand Advertising?

We are now in the ‘Age of the Consumer’, the consumer has the power. They can interact with brands whenever and wherever they like.
“Behavioral studies show that when an individual seeks information about something and is able to act upon it, the conversion of that intent will be 70 percent more efficient than a classical push ad.” This shows that engagement advertising is much more effective than a traditional ad.
“By not only providing consumers with information in the moment of their interest, but also engaging them in conversation and empowering them to create their own content, we can drastically increase the relevancy of messaging and its authenticity.” Brands that encourage two-way dialogue and provide consumers with information when and where they want it engage consumers with their brand.

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